Exclusive Family Services | Junrong Bespoke Jour

Multi-Generational Travel

The new generation of parents—born in the late 1990s and 2000s—is entering the market at an annual growth rate of 30%, driving the industry’s shift from "resource competition" to "service competition."
have seen growth rates reach 200%.For the summer of 2025, parent-child bookings account for over 65% of total orders; search volume for outdoor activities—such as camping, hiking, and stream trekking—has surged by more than 100% year-on-year, while emerging categories like skiing and nature-based educational travel
Multi-generational travel has emerged as a mainstream trend for Spring Festival trips; total spending on group travel surged 79% year-on-year, while bookings for parent-child tickets skyrocketed by 76%.
Balancing the needs of all age groups and ensuring appropriate accessibility have emerged as the core priorities for family travel.

All-Ages Care Services: Kids' Club, Game Room, and Dedicated Children's Meals; Outdoor Adventures and Cultural Experiences for Teens; Accessibility Features, Medical Emergency Equipment, and Comfortable Lounges for Seniors; Family Suites and Connecting Rooms.
Integration of Educational Value: Aligned with the expectations of 62% of parents for nature exploration and 57% for traditional cultural experiences, we have developed study tour programs encompassing natural science exploration, intangible cultural heritage experiences, visits focused on technological innovation, and sports skills development.
Comprehensive Safety Assurance: Professional guides provide full-time accompaniment and supervision; extensive travel insurance coverage (including accidental medical expenses); protective equipment such as child safety seats and life jackets; and an emergency contact protocol ensuring uninterrupted communication throughout the journey.
Flexible Itinerary: A combination of "core attractions + free time," allowing for ample rest; the schedule can be adjusted in real-time based on the needs and energy levels of family members.